About us
We are a creative and design studio. We build tailor-made, scalable solutions and brand experiences with a high standard of design, service and attention to detail.
See the work and the team at arquetypo.mx
Services
- Digital and content strategy
- Strategic plan and content pillars
- Content creation and management
- Community management
- Content production — photo and video
- Scripts and hooks
- Visual identity and graphic line
- Editorial design and presentations
- Websites, landing pages and online stores
- AI chatbots and message automation
- Paid media
- Monthly metrics report
Goal
To be the digital partner of The Roath’s School: that the families in Lomas, Virreyes and Polanco who are choosing a preschool right now get to know the school before they decide, and that their interest turns into booked visits on a school morning.
The strategy
We don’t compete on facilities. We compete on what happens inside the classroom, which is where The Roath’s School wins and where no big school can keep up. Everything we say rests on three pillars, in Linda’s own words.
“We don’t teach English. We teach in English.”
It is the strongest argument the school has, and the only one a brochure can’t fake. Video of three, four and five-year-olds thinking, playing and arguing in English, and the families whose children left here ready for the primary school they wanted.
Ten children per teacher, one child at a time
Ten to a teacher isn’t a consequence of anything: it is the model. Each child follows a personal plan and moves at their own stage. We show it with real classroom life so a mother understands, in three seconds, the difference between twenty-five children and ten.
Where every child blooms, since 1970
An all-inclusive school in a garden home, where it feels like going to grandma’s house, not to an institution. Gentle beginnings, lasting confidence: fifty years of the same method, the one thing a new school can’t improvise.
Scope
Strategic plan and content pillars
What the school says, which family it speaks to and what gets published each week, organized around the three pillars.
Monthly content session
One photo and video session a month inside the school: classrooms, garden, teachers and activities, with the care and permissions that working with children requires. No children’s faces.
Scripts and hooks
Scripts, hooks, session coordination and creative direction, so every piece has something to say and not just something to show.
Content calendar
The month’s calendar delivered the month before it goes out, for your review and approval before anything is scheduled.
Content creation and management
Editing, copy and scheduling on Instagram and Facebook, profile optimization and the school listed in the directories where families compare schools.
Community management
Comments and direct messages answered the same day, Monday to Friday, with a reply guide agreed with you for questions about information, fees and availability.
Bilingual website and visit booking
Built to measure in HTML, CSS and JavaScript, in English and Spanish. Families pick a free morning on a calendar (Monday to Thursday, one family per day), get their confirmation by email with a calendar invite, and a reminder the day before. A private panel for Linda with the upcoming visits.
Monthly metrics report
How many people saw the school, how many asked and how many booked a visit. What worked, what didn’t and what we adjust next month.
- Plan and pillars
- Graphic line
- Month 1 calendar
- Content session
- Scripts and hooks
- Photo and video bank
- Instagram and Facebook
- Community management
- Approved calendar
- Website live, EN and ES
- Visit booking with calendar
- Confirmation and reminder emails
- Metrics report
- Session of the month
- Optimized calendar
The Creative Workflow
One month to get the operation running; from there, production and growth every month.
Investment
The monthly fee has no minimum term and is billed at the start of each month. · The website is a one-time payment and hosting is yearly: neither depends on the fee. · Prices are plus VAT (IVA).
Notes
- Anything not mentioned in this proposal is quoted separately.
- Prices are plus VAT (IVA).
- The monthly fee has no minimum term and is billed at the start of each month.
- Production covers one content session a month inside the school. Additional sessions, locations outside the school, talent or special equipment are quoted separately.
- Children only appear with the written consent of their parents or guardians, which the school collects and keeps. Following the school’s policy, no child’s face is shown on the website; on social media, only with that consent.
- The website includes 30 calendar days of corrections after the first delivery at no extra cost. After that, each adjustment costs $500 MXN.
- The website is published under the school’s domain. If the current domain is unavailable or can’t be recovered, registering a new one is included in the hosting.
- The visit booking system runs on the school’s own hosting, with no third-party services or subscriptions. Booking emails go out from the school’s address once its domain is set up.
- Paid media is contracted in The Roath’s School’s name and its cost is additional to the fee.
- Timelines are estimates and depend on receiving material, access and approvals on time; any delay shifts the calendar.
- Costs don’t change if delivery happens before or after the estimated dates.
- This proposal is valid until October 17, 2026.